On navigating the constellation of words
You are writing a blog post, text for a web page or a feature for a publication. You have prepared with commendable diligence. You have a good understanding of who … Read more
Using GeneratePress and Elementor
I thought I’d briefly interrupt the stream of posts about content writing to comment on the combination of WordPress theme and plugins I’ve used to develop this site. Because I’m … Read more
Seeking clarity: using classic style for business writing
The mode of writing we’ve been discussing, classic style, may have developed in the academies, libraries, salons and cafés of 17th century France but its focus on confidence and clarity … Read more
Seeing clearly: a brief introduction to classic style
Classic style is a mode of writing that is widely used but rarely identified as a distinct style. Perhaps it’s so ubiquitous it’s hard to see. According to Francis Nöel-Thomas … Read more
Style: getting over the fear of the blank page
Style is the principal technique writers use to overcome the dread of the blank page, or the empty screen with the blinking cursor: that austere white landscape able to paralyse … Read more
Eloquent whining: on writing, pain and prevarication
Many of us find writing more difficult than we would like to admit. And those who write for a living no less than others. As the novelist Thomas Mann put … Read more
Clarity, style and content: three elements of good writing
This is a blog offering advice for businesses, organisations and individuals interested in presenting information clearly and persuasively through the written word. It isn’t about creative writing, though the techniques … Read more