Process

Here’s an outline of the content and copywriting process I follow.

When you make your initial enquiry we’ll speak so I can get a clear idea of what you need. We can speak by phone or Skype, or arrange to meet in person if you’re in the Norwich area.

The brief

Before I write a word I need to know as much as possible about your company organisation, product, service, and readership. I’ll send you a questionnaire that asks for information about:

  • Your organisation and brand.
  • Your target reader. What do they want? What are their concerns? How will your service make their life better? How does its absence make it worse?
  • What do you want the text I write to do? To generate enquiries and sales? To build brand recognition? To keep your audience informed? To make a sale?
  • What are the features of your product or service? How do they set it apart? What benefits do they offer your customers?
  • Where will the text I write appear? On your website? In a printed publication?
  • When do you need the work to be completed?

From brief to project plan

Once I’ve got a good idea of the work I need to do for you I will write a project plan setting out our mutual commitments. I’ll specify the information I need from you, and propose a timetable and a payment schedule.

Once you’ve approved the document, and paid a deposit for the work I’ll do (please see below), I’ll get started.

Research and writing

I’ll do the research necessary to complete the work, using information you supply me, and, if appropriate, interviews with you, your staff and your customers.

Your comments

I’ll submit the completed text for you to review and make revisions in light of your feedback. If the project requirements have changed by this point I’ll need to charge for the additional work.

A note about cost

My day rate is £300. But I usually charge according to a pre-agreed flat rate set out in the project plan. That’s fair for you if it is going to take a little longer to complete the agreed work than we originally anticipated. And it’s fair for me if the objectives are met a little earlier.

I’ll ask for 50% of the total fee to be paid at the outset of the project. I’ll submit an invoice for the rest when the project is complete.

Justin was absolutely key to the launch of Sceptical Scot, taking charge of designing the site, implementing the WordPress theme and setting up our social media accounts. Without him we would never have surfaced and, three years later, we have not only survived but strengthened. He has a distinct flair for design but he is also an extraordinarily elegant and insightful writer, as he has proved on our pages over the past two years. David Gow, Sceptical Scot, Social Europe, The Guardian