Services / Tone-of-voice

Your brand must shine through your logo, images, typography, colour schemes – and words.

I can ensure your communications speak with a consistent tone-of-voice, a vocabulary and turn-of-phrase that expresses the particular character of your product or service.

It’s all about balance. You need to be authoritative and accessible, professional and warm, informative and engaging. I’ll find simple, everyday words that make your message accessible while respecting its integrity.

I can also capture your tone-of-voice in a style guide to serve as a permanent reference for you and your team.

Refreshing and re-developing our website was a major undertaking for a membership organisation like ours. Justin patiently and diligently steered us through the process so that what emerged was not just an impressive design, but a flexible and efficient communications and marketing platform. Graham Birse, Edinburgh Chamber of Commerce