Translucence is a consultancy run by London-based business and content writer Justin Reynolds. I write for the energy, mining, finance and tech sectors but am always open to opportunities to widen my focus.
I’ve been writing website copy, blogs, market announcements, press releases, annual reports, presentations, essays and articles for more than 20 years in the course of work in investor relations, website content writing and design, public affairs, political research and journalism.
I’ve worked for clients in the UK, Spain, Norway, the United States and Israel.
Long form and editorial
I will use my experience as a feature writer and journalist to write engaging editorial. I’ve worked as an investor relations manager for an energy start-up, and written for digital and print publications including The New European, openDemocracy, CityMetric, The Calvert Journal and Net Magazine.
I will write your website content, and keep it ticking over with blog posts and other updates, ensuring a consistent voice speaks across all pages. As a former professional web designer I know how to structure content for web pages and search engines.
Press releases & market updates
As a former communications officer at a fast-growing energy startup I know the importance of ensuring press releases and market updates strike the right tone. I will work with you to craft finely judged announcements that engage and convince, but do not oversell.
Reports and presentations
As a long-time digital designer I know how words work with layout, type and image. I’ll write the text for your leaflets, brochures, catalogues, annual reports, presentations, white papers and product information sheets.
Please contact me on Skype, Zoom, BlueJeans, or whatever app you use.
In addition to my commercial work I write essays, primarily about the energy transition, but often venturing further afield, which I post on Medium. I have written features for various publications over the years, links to which are archived at justinreynoldsessays.com. I worked as a web designer before refocusing on business writing, and I still offer a WordPress design service for small to medium sized organisations.