Blog / Thoughts on writing & words
There is no going back to the obsessive Renaissance focus on using language well – but it had its merits
For the Roman orator a good argument begins with a point of contention the audience can actually disagree with
Everything the writing platforms promise can be achieved through the classic blogging architecture established nearly 20 years ago
An absolutist case for never using AI to assist in the writing process
Written nearly 2,500 years ago Aristotle’s The Art of Rhetoric still offers a robust framework for good business writing
A look at the techniques designers and typographers have evolved to lead the reader through long passages of text
Our intuition that sales copy must always be short should not always be trusted – long form is sometimes the right tool for the job
Use simple words to guide your reader through the page
Does thought precede language or is it the other way round? – a look at a sci-fi novel that poses the question