Essays, articles, features, blogs, books and all forms of long-form content
My work is founded on trust in the enduring power of the written word to win and hold attention, to educate and persuade. In trust in the power of narrative, structure, image and style.
Located in Norwich, England, I specialise in writing long-form content – essays, articles and features of a thousand words or more – for businesses and organisations. I also write books.
I have particular experience in making the investment case for listed companies, and have written extensively about investment principles and financial markets. I have also written widely about technology, economics, politics and culture.
Examples of recent articles written for publications including ETF Insider, Market Investor and Total Market Solutions are available in the Work section.
My book AI and the Writer, based on my Substack blog, defends the role of the writer in the age of AI. Chatbots and AI agents have immense value when used, as I use them myself, as research assistants. But I argue writing itself cannot be farmed out to a machine: every article I write is crafted word by word, sentence by sentence, by my own hand.
A recent blog on investment strategy, The Patient Investor, is available on Medium.
Justin is an extraordinarily elegant and insightful writer, as he has proved on our pages over several years. He can cover a wide range of subjects encompassing business, economics, politics and culture.
Justin is fantastic. The quality of content provided from limited information given is outstanding. Always energetic and with a 'can do attitude' he gives me the ideas and the words for the results I want!
Justin's advanced digital skills and eloquent content writing have helped develop Block Energy's voice and image over the past few years. He is always a pleasure to work with - punctual and professional.
Justin is an enthusiastic and insightful business writer: his articles and reviews are among the most eye-catching pieces in the SPE London Review. He has written on topics ranging from big data to the energy transition with intelligence and style.
Substack | AI and writing
My Substack blog explores the role of the writer after the sudden advent of the age of AI – thoughts on writing and technology
WordPress web design
In addition to business writing I offer a WordPress-based web design service for small to medium-sized businesses and organisations
Books
My books – essays on the writer in the age of AI and a volume of poetry exploring the East Anglian landscape – are available from Amazon